It works by applying an electrical charge to millions of tiny black particles, causing them to freeze in a pattern of letters or grayscale images. No, the Kindle’s real competition is the gaggle of extremely similar, rival e-book readers, all of which use the same E Ink screen technology.Į Ink is satisfying to read but deeply flawed technology for e-book screens. Although it’s worth pointing out, just in case you were indeed considering the iPad primarily for its e-book features, that the Kindle’s catalog of 630,000 current books is 10 times the size of Apple’s. Yes, of course, it’s a little silly to compare the Kindle with the iPad, a full-blown computer with infinitely greater powers. The Kindle 3 is ingeniously designed to be everything the iPad will never be: small, light and inexpensive. You might call it Amazon’s iPad response. This week, Amazon unveiled what everyone (except Amazon) is calling the Kindle 3. For the Kindle, with its six-inch monochrome nontouch screen, the iPad was your basic (full-color) nightmare. But the iPad has a touch screen, color, prettier software, audio and video playback, 100,000 apps - and at the time, it didn’t cost much more than the Kindle. For a while, it was pretty much the only game in e-book town. One of the most exciting episodes, though, could have been shot at Amazon the day Apple announced the iPad.Īmazon makes the popular Kindle e-book reader. Or when Microsoft was caught bribing bloggers with $2,500 laptops to promote Windows Vista. Or when Intel learned that its Pentium chip contained a math error. For example, when the Apple employee left an iPhone 4 prototype in a bar.
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Too bad there’s not a reality TV show called “America’s Most Freaked-Out Tech-Company Meetings,” where you watch classic panicked board meetings.